{"id":8841,"date":"2018-05-04T17:14:48","date_gmt":"2018-05-04T11:44:48","guid":{"rendered":"https:\/\/www.goheritagerun.com\/?p=8841"},"modified":"2019-12-20T14:40:16","modified_gmt":"2019-12-20T09:10:16","slug":"ghr-ooty-2018-finisher-medal","status":"publish","type":"post","link":"https:\/\/www.goheritagerun.com\/ghr-ooty-2018-finisher-medal\/","title":{"rendered":"GHR Ooty 2018 Finisher Medal"},"content":{"rendered":"
Like in previous years<\/strong>, the Go Heritage Run Ooty 2018 finisher medal is handcrafted and embroidered by Toda artisans. The embroidery work known as Pukhoor is GI certified too – meaning it can only be called so if it is made in the Nilgiris.<\/p>\n Unlike in previous years however<\/strong>, the finisher medal this year … isn’t really a medal.\u00a0 It is a Toda-embroidered bracelet with an elastic band that can be worn all day long. It is not just a pretty souvenir, it’s usable too – striking a healthy balance of both form and function. The bracelets are embroidered in red and black in traditional Toda designs and\u00a0are being created by Shalom Ooty<\/strong>, a self-help women’s group who have been providing a livelihood for Toda women since 2005.<\/p>\n