e Vidya Balan and Emraan<\/a> Hashmi starrer superhit movie, \u201cDirty Picture\u201d was also shot in Bidar Fort.\u00a0 The song\u2019s popularity coincides with the increase in the popularity of the Fort, and is one of the prime examples in recent times on how movies through their visual power can help promote the rich cultural heritage of a country.<\/p>\nMovies, therefore, are a very unique and special medium. They are easily accessible and often watched by people who do not have contact with any other form of art. That is why they are able to reach a wider audience, young people and even audiences with fewer language capabilities. Unlike many other forms, films produce a sense of immediacy. They have the ability to create the illusion of life and reality, opening up new, unknown perspectives on the world. Films, especially those from different cultures or places, can be taken to be accurate depictions of life. They can foster the growth of civil society, mutual cooperation and understanding, serving as a flexible, universally accepted vehicle for rapprochement.<\/p>\n
A leaf can be taken from the way Switzerland tourism has managed to strike a balance between preserving its rich cultural heritage and promoting its tourism through various ways including movies. Scores of Bollywood movies have been shot in the Swiss Alps, including hundreds of romantic song sequences have and continue to be shot in the region.<\/p>\n
In many Swiss Alpine regions, tourism is an\u00a0economic factor for local people and may even be the only source of primary income from outside the region. As such the importance of tourism sector in the region is unparalleled. However the way tourism has been handled is indeed, praiseworthy.<\/p>\n
Therefore, striking the right balance of conservation and promotion, the region has been successful in not only preserving their culture and heritage, but also showcasing it at a much larger global platform, thereby promoting its tourism industry.<\/p>\n
India, with its diverse cultures, vibrant heritage and centuries old tradition, needs to draft a policy that includes the integration of various socio-economic sectors that are relevant to the tourism industry.<\/p>\n
Bollywood has become of symbol of India, internationally; it has managed to weave itself in the fabric of Indian culture. Besides, it is one of best tools of tourism, one which not only should be utilized for the sake of attracting crowds, but also for capturing and preserving the rich cultural history of the region in its evergreen lens.<\/p>\n
Written by: Heeba Din<\/a><\/p>\nGoUNESCO is funded by Go Heritage Runs<\/a>\u00a0\u00a0an award-winning fun run series at heritage sites across the country. Our next run in Bidar <\/a>is on Sunday, December 10, 2017 and all participants will received handcrafted Bidri souvenir medals.\u00a0 Sign up here<\/a>!\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Movies select grand shoot locations to make sure viewers are wowed – no prizes for guessing why the fort in Bidar has been shown in so many movies!<\/p>\n","protected":false},"author":1308,"featured_media":2129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[114,9],"tags":[22,437,103,23,104,420,53,350],"yoast_head":"\n
Bollywood Calling: Promoting Cultural Heritage in Bidar - Go Heritage Runs - Run, Fun, Travel - Run-vacations<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n